Case Study: Retail Digital Transformation for Devyani International Limited (DIL)

Introduction

Devyani International Limited (DIL) is the largest Yum Brands franchisee in India and a major player in the quick-service restaurant (QSR) industry. Operating 655 stores across 155 cities, DIL faced several challenges as they scaled. Their existing standalone systems could not support their growing operational needs, leading them to partner with Trident for an integrated solution.

Trident(Parent Company) successfully implemented LS Retail 5.0 on Microsoft Dynamics NAV 4.0 (Service Pack 3 DVS), providing DIL with a seamless, data-driven retail management system.

Key Business Metrics

• Number of Stores: 800
• Number of POS Terminals: 2000
• Tickets Served Per Day: 150,000
• Call Center (Approx. Tickets Handled Daily): 750

Challenges Faced by DIL

DIL struggled with inefficiencies in its retail operations, leading to revenue loss and operational bottlenecks. The major pain points included:

Lack of Data Consolidation

• Data was scattered across multiple systems, making it difficult to access and analyse.

Outdated Sales Data Management

• Traditional methods made compiling and analysing sales data time-consuming.

Absence of Real-time Inventory Tracking

• Inability to track inventory in real-time resulted in stockouts and overstocking.

Disparate Systems Across Stores

• Each outlet operated as a separate entity, creating inconsistencies in operations and reporting.

Operational Inefficiencies

• Manual processes caused delays in essential functions like order fulfillment, payments, and promotions.

High Administrative Costs

• Managing multiple systems led to increased overhead costs.

Inefficient Logistics and Transportation

• Manual transportation processes caused excessive time delays in restocking.

Lack of Product Performance Insights

• Limited analytics tools prevented data-driven decision-making.

Solution Implemented by Trident

To overcome these challenges, Trident(Parent Company) implemented a complete POS retail solution using LS Retail. The key features of the solution included:

Fully Integrated POS System

• LS Retail’s centralised POS solution helped streamline sales transactions across all stores.

Financial Data Consolidation

• Real-time integration ensured financial data from all stores was consolidated for better reporting.

SAP Integration

• Allowed seamless data exchange between the retail and ERP systems.

Advanced Data Analytics

• Provided real-time insights into sales, inventory, and customer behavior.

Centralised Inventory Management

• Enabled efficient tracking of stock across all stores from a single dashboard.

Store-wise Profitability Monitoring

• Allowed DIL to assess each store’s financial performance and optimise resources accordingly.

Real-time Inventory and Consumption Tracking

• Helped reduce wastage and improved demand forecasting.

Faster and More Efficient Checkouts

• Enabled quick transactions, reducing customer wait times.

Self-checkout and Kiosk Implementation

• Enhanced customer experience by offering contactless payment options.

AI-driven Promotions and Discounts

• Automated personalised offers based on customer purchase history.

Key Business Benefits

Improved Billing Efficiency

• Automated POS solutions enhanced accuracy and speed in transactions.

Cost Optimisation

• Reduced operational costs by integrating multiple business functions into one platform.

Enhanced Staff Productivity

• Employees could focus on customer service rather than manual administrative tasks.

Better Waste Management

• Real-time inventory tracking helped reduce product wastage.

Increased Operational Speed and Stability

• The cloud-based system ensured high availability and quick processing times.

Greater Business Transparency

• Real-time data insights helped DIL make data-driven decisions.

Seamless POS Management Across Multiple Stores

• Centralised control over 2000 POS terminals improved consistency.

Improved Promotional Strategy

• AI-driven insights helped optimise offers, increasing sales and customer retention.

Enhanced Online Presence

• Digital integration allowed customers to access store information and offers easily.

Increased Customer Satisfaction

• Faster service and personalised promotions boosted customer loyalty.

Conclusion

By implementing LS Retail 5.0, DIL successfully transformed its retail operations. Trident’s solution provided seamless integration, real-time analytics, and operational efficiency, enabling DIL to scale without technical bottlenecks. This case study highlights how a well-integrated retail management solution can drive business growth, enhance customer experience, and optimise operational efficiency.

FAQs

Q 1. What challenges did DIL face before implementing LS Retail?

Ans: DIL struggled with fragmented data systems, outdated sales tracking methods, manual inventory management, and inefficient logistics.

Q 2. How did Trident’s solution help DIL?

Ans: Trident implemented LS Retail 5.0, providing a centralised POS system, real-time data analytics, automated financial consolidation, and AI-driven promotions.

Q 3. What were the key business benefits of this transformation?

Ans: DIL achieved improved billing efficiency, reduced costs, increased operational speed, better waste management, and enhanced customer satisfaction.

Q 4. How did the new system improve customer experience?

Ans: With self-checkout kiosks, personalised promotions, and faster transactions, DIL enhanced its overall customer service.

Q 5. Can this solution be implemented in other retail businesses?

Ans: Yes, LS Retail 5.0 is scalable and can be customised for any retail business looking to streamline operations and improve efficiency.